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10 Essential PrerequisitesThe availability of easy to use survey analysis software tools promotes the research analyst’s ability to jump right into the analysis of survey data without the critical perspective of the design of the survey, resulting in an unfortunate disconnect between the analysis of the survey data and the survey methodology / questionnaire. This disconnect all too often leads to flawed analysis, improper conclusions, and misinformed insights.

The 10 essentials presented in this paper provide the basic steps that a researcher should follow when analyzing the results of any survey to ensure that the insights and conclusions produced are valid and based on a sound understanding of the underlying survey and its responses.